As a branch of the NGO GreenPeas, an international organization devoted to preserving peace, endangered species of animals, preventing environmental abuses, etc., we wanted to create an entire website dedicated to greenwashing with the goal of raising awareness about this unethical practice.
During our missions with GreenPeas, we have often been exposed to greenwashing as well as the lack of knowledge of the public has about this phenomenon. Greenwasher is therefore a project very important to us because we believe that consumers deserve to know the truth, which in turn will allow them to become more aware of their actions and their impact.
Under the guidance of the GreenPeas’ director, we are two project managers in charge of running this website with the help of a webmaster.
We are campaigning for a more honest world
We can no longer be decieved.
We want more transparency from our brands and we believe we can achieve that goal with your help. The more educated we become about greenwashing, the better we are in avoiding it.
A few words from our team
" We want to reclaim and give a new definition to the word 'greenwasher'. "
Let's fight against greenwashing!
No greenwashing - it looks good on you
651 Av. des Nations Unies,
(+33) 03 20 41 74 00