frequently asked questions

As stated in our home page and according to Cambridge Dictionary, to greenwash is to make people believe that a company is doing more to protect the environment than it really is. It essentially means that a company is more invested in creating the façade of being eco-friendly than in the conception of more environmentally friendly products. 

You could ask yourself the following questions:

  • Are the products and the informations about them too good to be true?
  • Are the claims filled with unspecific and vague terms?
  • Can the claims be verified?
  • Can you find any certifications backing the company’s claims?

It is important to pay attention to various things when trying to identify whether a company is greenwashing or not. For instance, you should try to look deeper into the company’s claims by cheking the products ingredients or place of production. You could also check if the company has any certifications if they’re using materials such as cotton. If they do, then they usually have a Global Organic Textile Standard (GOTS) certification. 

Words used in many advertisments like « eco », « green » or « concious » don’t hold any meaning unless they are backed with concrete evidence. If you ever encounter such words, we advise you to look into the company’s practices and means of production to get an idea of their real environmental impact.

Greenwashing can appear as being only a deviant marketing strategy, but we actually believe that the impact this practice may cause is larger than just lying to the average consumer. Greenwashing may lead to the adoption of questionable habits of consumption which might in turn impact the environment negatively.

We are aware that this term coresponds to a person, an organization or a corporation practicing greenwashing and it sounds counterintuitive for us to adopt that term. However, we actually want to reclaim this word and turn it into a positive notion in the sense that we want people to « wash » off and clean their consumption from greenwashing.

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